A visit to the design agency clearly feels, for some of our clients, like a visit to the dentist. They strap themselves in and wince painfully as we drill holes in their logo. Anyone who feels reluctanct about handing over their business card, and squirms uneasily when sending out letterhead, should probably get in touch for a regular design check-up.

I started a debate at Crumpled Dog Design about the over-use of quirky fonts and the constant desire to find better and more interesting ones. My view is that a good designer could limit themself to one font family only, and with interesting and appropriate application of weights, sizes and colours, could build a great portfolio of stunning and unique designs.

The use of typography, imagery and layout should be enough to set a design or concept apart from another. There's no reason why the same font couldn't work as well in a design for an industrial-based project as it could for a beauty-based one for example.

If there were only one font available to us, what would happen to typography and good design? Maybe it would improve, by encouraging designers to engage more with the task in hand, rather than trawling through a million and one fonts to find the right one for the job.

If you could only choose one font family, what would it be? I choose Helvetica.