One of our new clients, Advance Dental Studios based in the city, held a promotional event* at Tower42 yesterday to encourage new patients in the area. Christian & Christina popped down to lend their support to Lynley and her team, we hope it was a massive success and that many new city 'peeps' are having their teeth checked as I type. Simples.

* small note: the promotional materials were, of course, the work of Crumpled Dog.

More than likely loads of people will put this on their blogs, further fuelling the branding wagon, but hey this is the world we currently occupy where branding is rife and labels matter.

Back to the subject at hand... Tiger Woods' is back on the tournament circuit, post scandal, and his sponsors, Nike, have produced an ad to accompany the appearance. Good move or bad taste?

The ad has Woods, looking suitably contrite, being questioned by the voice of his late father. A formula Nike has used before (Cantona ring any bells?) with success, however will this have the same result for Woods?

Successful or not, for me, it just emphasises that Wood is still dull despite the adulterous reputation.

Jeavon posted the below on our internal intranet in response to a question regarding a site we are designing.

Web usability guru Jakob Neilson says:

We know from user testing that users hate horizontal scrolling and always comment negatively when they encounter it. Customer satisfaction is surely reason enough to avoid horizontal scrolling. There are two other reasons as well:

·        On the Web, users expect vertical scrolling. As with all standard design elements, it's better to meet user expectations than to deviate.

·       When pages feature both vertical and horizontal scrolling, users have to move their viewport in two dimensions, which makes it hard to cover the entire space. For people with poor spatial visualization skills, it's especially challenging to plan movements along two axes across an invisible plane. (Typically, users score lower than designers on spatial reasoning and visualization tests.) In contrast, one-dimensional scrolling is a simple way to move across content without advance planning: you just keep moving down

Source: http://www.useit.com/alertbox/20050711.html

The horizontal exponents say, a horizontal website is innovative and quirky, check out http://www.thehorizontalway.com/

Useful webpage utilising JQuery to provide some nice scroll bar navigation in an attempt to work around the "usability issues"

http://www.littleurl.net/80f592