Saturday, 25 July 2015

My New Design Life




If your a reader of this blog, then you will know that I'm both a dad to a one year old and also the creative director of a design studio. As you can imagine, I don't get too much downtime and only get to write in a very small window, often late at night and on the weekend. My family, then my commercial design work always take priority in my life and it's become more evident to me that I'm getting less time for my hobbies such as writing my blog.

I'm cool with it! I love being a family man and I'm passionate about my work. To this end, I've decided to make a couple of changes. Firstly you may have noticed that the design life site has switched to a more classic blog style. This means that the blog is now a little more focused on writing as content over the visual form. You may also notice a lot of posts over three days in July of 2015. That's simply because I ported two years worth of posts in bulk to the new blog. I thought it would be good to keep everything in one place!

I've also started using both Blogger and Tumblr as a faster way to connect with my readers. This isn't replacing my blog, but instead giving me more scope to my readership. It also allows me to write a lot faster and on the fly, making it easier to build conversation and interaction with my readers, which for me is the most important thing about any weblog. I hope you enjoy my new, more streamlined Design Life! Let me know what you think.
Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

Friday, 24 July 2015

Why Pink & Blue?



I recently became a dad to a wonderful, amazing little boy and he is definitely the most loved new addition to my design life.

Whilst my wife was still pregnant, we decided that we did not want to know the babies sex before the birth and loved the idea of it being a surprise. This however was met with some shock and surprise from a good many of our friends who just couldn't believe that we wouldn't want to know this in advance. How could we possibly prepare if we didn't know what colour to decorate the babies room or buy them clothes?

I suddenly started to ask myself why! Who decided that pink was a feminine colour and blue masculine. The marketeers? The branding experts? More so, why is there actually a need for a gender based distinction? At this point my curiosity kicked in and I suddenly wanted some answers.

After some research, I found images of babies clothing from the 18th century, showing both girls and boys in white frilly dress style outfits. Many articles claim that It wasn't until the mid 19th century that the pastel colours began to appear, although it seems as though the colours weren't gender specific at this point and in many cases it was pink for boys and blue girls. On other occasions it was blue for blonde and blue eyed babies and pink for brunettes or those with brown eyes.

It was't until the 1940's that retailers settled on blue for boys and pink for girls. In the 1960's and 70's, trends moved towards more neutral colours, which many believe to be related to the women's liberation movement. The development of parental testing in the 1980's brought pink and blue back as the 'natural' choice for parents to dress their baby's and paint the nursery.

However some believe that colour preferences among the sexes are biological rather than that made by culture. An experiment by the University of Newcastle in Great Britain conducted tests on a number of participants from cultures without the blue and pink gender distinctions, to find that the female subjects still had a preference to pink and male towards the blue.

I would love to get your thoughts on this topic. Are these colour preferences nature or nurture?

Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

Thursday, 23 July 2015

Colour Wars



Is it acceptable for a brand to trademark a colour?Colour plays such an essential role in the identity of a brand. Think of the blue used in the Facebook logo, Caterpillars yellow or Home Depots orange. Then there's Coca Cola's red that's such a strong identity that it even managed to change the colour of Santa clause! But with this in mind, should these company's be allowed to own that specific colour?

The confectionary company Cadbury lost a five year court battle to register their distinctive shade of purple, Pantone 2685C. The company stated that they had been using the colour on their Dairy Milk bars since the first world war. Lawyers for rival company Nestlé, who use a similar colour on their quality street packaging, overturned a previous judgment that prevented other manufacturers from using the colour. In closing the judges claimed that the colour alone did not constitute as the trademark but instead only played a part with other elements.

The mobile phone provider T-Mobile fought a similar battle for it's shade of magenta and sent a letter to engadget.com to cease using the colour on the lettering of it's mobile section.

My own personal thoughts on this discussion are that colour is an important part of any brand, but as with the Cadbury case, this is in relation to the typography, Imagery, shapes or graphic device that is also employed. It's only when you combine all these elements that you truly have a recognisable and successful brand mark. If someone is trying to pass off their goods or products with another's identity then surely that's wrong. For instance Christian Louboutin won the rights to trademark it's red heals. I strongly believe, that with any of these discussions, there needs to be an element of common sense and we cannot begin to cross off blocks from our Pantone books. I do agree that in certain situations a colour is an essential role of a company's identity and it's important for us not to confuse the term "trademark" as ownership, as it only allows a business to use a specific combination and shade of colour within it's own area of expertise.

I look forward to hearing any thoughts on this topic.





Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

Lets talk about design!





Welcome to my new blog! I have created it as a place to encourage topical discussion on creativity and innovation, celebrating both the beauty and success of the finished product, but also the journey and the processes involved along the way.

I want us to talk about inspiration, ideas and where they come from, taking risks, failing and succeeding. We wont be taking anything for granted. I'm going to be asking why a lot. There will be design resources, including some great books and blogs to read, guides on fonts and packaging design, information on some of the worlds best design agencies and step by step insights into real world product development.
There will be regular feature's on vintage type, branding and packaging. This will include a vast collection of images collected over many years, often accompanied by an historical look into the way these brands have developed throughout their lifespan.

I also wanted to include a section on designing for good. Throughout the World, forward thinking creatives are using design to make a difference in a good and positive way. From reducing infection rates in hospitals to giving a voice to the homeless, I want to promote the full power of creative thinking and the big idea.

Design can make the world a better place!
Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.