For the past three years I have had the great honor to be a mentor for Icograda and the Adobe Design Achievement Awards. It's one of my absolute loves to work with incredibly talented young designers and to impart knowledge gained from two-plus decades of being a commercial designer. I am sure that many of these talented young creatives will become the industry stars of tomorrow, yet I often find myself stressing the full importance of being well read on design and to know the work of the pioneers of our industry. I am often surprised when I meet college students that are unaware of the likes of Massimo Vignelli, Soul Bass or even more contemporary designers such as Vince Frost, David Carson and Neville Brody. These designers have shaped our industry and we can only gain by standing on the shoulders of these giants.
I am hoping that this series will help to inspire and give interest to those who are unaware of the great work from designs past masters. For others that know and love the work of the greats, I hope that this series will be a nostalgic look at the men and women who have helped shape our industry and inspire us to be better designers.
In the first edition of Design Icons I am going to feature Paul Rand, who is the closest that we have to to a household name from within our industry.