Tuesday, 29 March 2016

Annie Leibovitz & Jim Carrey - Vanity Fair White Cover Design


This is one of those cover designs that every now and then shoots into my head. I worked as an art editor for a publishing company for many years and I know firsthand the importance of a cover design to really scream out from the shelf. With so many magazines vying for real-estate why would anyone buy yours! In a sea of red and luminous colours this November 1999 cover for Vanity Fair resonated from the shelves by doing the exact opposite and being minimal.
 

The cover shot of actor Jim Carrey has him against a white background. The composition of the actor is from the waist up, he is unclothed but completely covered in white make-up, the only area of colour being the actors eyes and lips. The image was taken by Annie Leibovitz and the design compliments this stunning photography. In fact the design is so restrained in its use of colour that the cover lines are only visible by the use of a light grey shadow. For me a truly memorable cover.



Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

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