Wednesday, 13 April 2016

Sandeman 255th Anniversary Design


This limited addition design to celebrate the 255th anniversary of Porto’s Sandeman is just stunning. The attention to detail used in the design by agency Volta is incredible.

I love the use of type; breaking the serif on the brand name Seixo giving it some real identity. The finish is also beautiful, employing the use of embossed lettering and illustrative elements, texture paper stock and touches of gold foil.



On my recent trip to Bologna I came across these wonderful old Vintage Sandeman bottles that I couldn't wait to share with my branding and packaging design friends! I also thought very apt addition to this post. Of note is the 1977 Queens Silver Jubilee Edition, which brought back many fantastic memories of my family and where I was born in the UK!



Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

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