Wednesday, 30 November 2016

37 Great New Designers from Adobe Design Achievement Awards 2016




For the past five years I have had the great pleasure of being selected as a mentor for the ico-D and Adobe design Achievement Awards. This year however, I had the added bonus of also being chosen as a pre selection judge! I really enjoy what the awards stand for and it always feels so good to be able to support young design talent!

Below are some of the fantastic young/student designers that I discovered, whilst judging the awards. There's some amazing talent here! If your hiring new creatives I would certainly urge you to view some of these talented young design stars of tomorrow and please support the ADAA!


Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

Thursday, 3 November 2016

David Carson - All For a Few Good Waves



David Carson is arguably one of the worlds most recognised graphic designers. his experimental, deconstructed typographic style is a fusion of the commercial and the expressive, graphic design and art.

From 1982 to 1987, Carson worked as a teacher and also at that time was also a professional surfer, reaching 9th in the world ranking. Carson himself often attributes his recognisable style to discovering graphic design and never being taught it. Without knowing any of the rules has allowed him the freedom to not be confined by convention. To read more on Carson click link to visit his website: David Carson Design.

I also love his humour filed, motivating TED presentation. Click here to view.

Quotes by David Carson:

“Graphic design will save the world right after rock and roll does.”

“I’ve never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.”

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All For a Few Good Waves is a short, beautifully shot documentary that presents an interesting insight into the reclusive side of the designers life, almost at odds with him being one of the worlds most renown graphic designers. We get to witness his love of surfing and some of his unconventional working practices.

Below is a short write up from the films creators, Dress Code:

David Carson is arguably the world’s most well known graphic designer. All For a Few Good Waves is a short documentary portrait offering a raw glimpse into the life and work of David, an uncompromising genius, who refuses to be anyone but himself.

After a career as a top ranked pro surfer and high school sociology teacher, he rose to prominence in the 90’s after art directing Transworld, Beach Culture and Ray Gun Magazines before going on to start his studio. With no formal design training, Carson took the design world by storm, upending conventions and breaking traditional rules he didn’t even know existed.


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Credits:

Starring: David Carson + Ola Carson

Produced and Directed by: Dress Code (dresscodeny.com)
Executive Producers: Dan Covert + Andre Andreev
Producer: Tara Rose Stromberg
Cinematography + Sound Record: Andre Andreev
Edit + Color: Mike Cook
Assistant Camera: Mercy Lomelin
Production Cordinator: Rose Glaeser
End Titles: Mike Cook + Mercy Lomelin

Music + Sound Design: YouTooCanWoo

Shot on Location in Tortola, BVI over a couple years on:
A Red Epic, a GoPro Hero 3, and a Black Magic Pocket Cinema Camera
Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

Tuesday, 1 November 2016

Quantas Brand Update



Australia’s largest airline has introduced a new logo and livery, designed in partnership with Quantas consultant Marc Newson and Australian branding agency Houston group.

In a press release, Quantas write:

The change is only the fifth time the red-and-white image on the tail of Qantas aircraft has been updated since it was first introduced in 1944. The last update was in 2007 to coincide with the introduction of the Airbus A380 to the national carrier’s fleet.


Marc Newson, who has helped design Qantas’ lounges, the A380 cabin and the iconic Skybed, said:

“Aircraft tails are fantastic canvas to work on and the Qantas logo is one of the most recognisable in the world. This re-design aims to retain the fundamental essence of the flying kangaroo but also move the brand forward.

“This new brand is more streamlined and the shading behind the kangaroo gives a better sense of movement and depth.

 

On the Houston Group Project Page:

The key opportunity for us was in contemporising the ‘roo. Making it more streamlined, and simplifying the shape. It’s evolved beyond a literal kangaroo - it’s become a unique brand symbol. We spent just as long handcrafting the Qantas logotype. We focussed on making it more streamlined, as if air is pushing across the top.

  


Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.