Brilliant bit of advertising

Congratulations to Little Miss Seun Anibaba for surviving a week in the kennel. A wannabee Graphic Designer who has lots of potential, ooozes personality and has the creative eye which could see her flying through future exams. We wish her the best of luck and hopes she puts things learnt into good use. We will also miss having another girlie around!

Young and talented intern Aaron Fordwoh from Fortismere School in Muswell Hill, has just completed a full weeks' work experience here at the Crumpled quarters! yey!

He has worked on two live projects, where his work will be presented to the client on Monday. He has also learnt the basics of Illustrator and logo design, as well as a bit of flash and image retouching. All in all a great job Aaron and we wish you all the best in your future design career.

This is such a fantastic video - regardless if you like Coldplay or not, its worth a viewing. The interaction with him and the stop animation is amazing

Enjoy x

Check out Selfridges 100 anniversary celebrations! Dedicated website with lots of interesting stuff, including info on the man who made it happen Mr. Gordon Selfridge, a businessman come showman with a vibrant vision.

www.selfridges100.com

This little photo suddenly appeared on our floor, no one here claims it but it has intrigued us since, so we have given it a home here on our blog.

"Helen & I shopping taken by a candid camera on Randolph St near Fields. Remember the car coat you sent me?"

The ability of colour to provide instant communication and recognition plays a major part in branding and whilst researching the colour yellow for a company identity, my thought process led to dusters... Why are they yellow?

Having had a stab at an explanation, I appeared to be drowning at sea. Apparently they are not just yellow so you can see them in the dark, there is a more logical and interesting explanation. An article from the Guardian states:
"...one of the duster's great attributes is its use for polishing. In the past, before the advent of pressurised canisters and the dreaded CFCs, this was done with beeswax. The manufacturers of such may have decided to make and sell its necessary accompaniment dusters. Wishing to keep an identification with their main product they would naturally have dyed them yellow. Early dusters were not the bright ones of today, but a more ochre colour - indeed, some were pastel green.

Alternatively: an enterprising marketing director of yesteryear may have attempted to corner the market by using most people's association of the colour yellow with springtime, through an increase in sunshine and daylight hours. He would have realised that sales of dusters would be increased enormously by using the appropriate colour especially during the annual spring cleaning season."

View the complete Why Dusters Are Yellow? article here