Good Books




I am an avid collector of design books. Its a real love of mine. New and collectable, I’ve built up quite a comprehensive library and I am always suggesting or lending my books to my team. Recently, readers of this blog have also been asking for book recommendations, so I thought that I would post a few of my favourites. I will continue to add to the list, so do keep in touch! You can click the links to read more about each book.

Thoughts on Design By Paul Rand


Rand’s book 'Thoughts on Design' is truly a masterpiece, which he wrote in 1947, aged just 33. A revised version was released in 1970 and then again more recently in 2014. More than any other book, this is the one that I suggest to all that I mentor or employ. Paul Rand is still viewed as one of the most celebrated graphic designers of our time. Read more...

Seventy-nine Short Essays on Design By Michael Beirut


Michael Bierut's book ‘79 Short Essays on Design’ is at pride of place within my bookshelf. Its a super book that you can either pick it up for a quick read or settle back for the afternoon with. Its one of those books that I never get bored of and I find myself going back to it again and again. Read more...

Symbol by Steven Bateman and Angus Hyland


Symbol by Steven Bateman and Pentagram partner Angus Hyland has been a valuable source to me when developing logos and brand identity systems. There are over 1300 logos included with the book divided into groups that relate to their visual characteristics. There is also a number of case studies that give a great back-story to some of the worlds most recognised symbols. Read more...

The Vignelli Cannon By Massimo Vignelli


Massimo Vignelli's Cannon is a book for which I tell everyone that works for me in my design studio to read. I am often asked what fonts to use or how to use grids and this book is an essential handbook to refer back to. It's an essential handbook for any young designer entering into the industry. Read more...

Own Label / Sainsbury's Design Studio 1962 - 1977


A fantastic book containing a veritable gold mine of vintage Sainsbury’s packaging, chronicling the years 1962 to 1977. The books forward tells the story of the author and his search for a particular 1970 Sainsbury’s pack design for cornflakes that he had fond memories of from his childhood. On calling the retailers head office, he discovers that there’s a huge archive of pristine Sainsbury’s own label packaging dating back from the 1960’s and onwards. An ideal subject for a book! Read more...

Todd Anderson Creative Director / Author

Todd Anderson is an award winning British designer currently based in Cape Town, developing innovative brand and packaging solutions with a variety of clients; partnering with some of the world's largest retailers, alongside nurturing smaller companies just starting out.

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