by Christina
10. March 2008 16:50
The ability of colour to provide instant communication and recognition plays a major part in branding and whilst researching the colour yellow for a company identity, my thought process led to dusters... Why are they yellow?

Having had a stab at an explanation, I appeared to be drowning at sea. Apparently they are not just yellow so you can see them in the dark, there is a more logical and interesting explanation. An article from the Guardian states:
"...one of the duster's great attributes is its use for polishing. In the past, before the advent of pressurised canisters and the dreaded CFCs, this was done with beeswax. The manufacturers of such may have decided to make and sell its necessary accompaniment dusters. Wishing to keep an identification with their main product they would naturally have dyed them yellow. Early dusters were not the bright ones of today, but a more ochre colour - indeed, some were pastel green.
Alternatively: an enterprising marketing director of yesteryear may have attempted to corner the market by using most people's association of the colour yellow with springtime, through an increase in sunshine and daylight hours. He would have realised that sales of dusters would be increased enormously by using the appropriate colour especially during the annual spring cleaning season."
View the complete Why Dusters Are Yellow? article here
fd00b661-cc7f-491f-9785-29e1638df388|0|.0
Tags: