Worm of Wood

More than likely loads of people will put this on their blogs, further fuelling the branding wagon, but hey this is the world we currently occupy where branding is rife and labels matter.

Back to the subject at hand... Tiger Woods' is back on the tournament circuit, post scandal, and his sponsors, Nike, have produced an ad to accompany the appearance. Good move or bad taste?

The ad has Woods, looking suitably contrite, being questioned by the voice of his late father. A formula Nike has used before (Cantona ring any bells?) with success, however will this have the same result for Woods?

Successful or not, for me, it just emphasises that Wood is still dull despite the adulterous reputation.