weakest link in the chain

by Adam 15. May 2008 11:28

is it just me being arrogant or is it true that sometimes the client is the weakest link in the chain? How many times have we presented design work that is bang on, or an advertising campaign that is edgy and delivers on the brief, only to have it rejected and then 6 months later realise we were right?

Perhaps the most delicate, nuanced, and difficult part of the design process is gaining buy-in. Anyone have any thoughts on how to achieve this?

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Written largely by the members of Crumpled Dog design (but open to contributions from just about anyone), Views on Design is a blog charting the trepidatious journey of a design agency as it teeters on the brink of client satisfaction. Browse, read, join in or ignore, the story goes on.

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